XRP Is Ripple’s North Star: CEO Centers Strategy on ‘Things That Are Good for XRP’

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Ripple CEO Brad Garlinghouse reaffirmed XRP as the company’s north star, linking RLUSD expansion and business integration to greater liquidity and utility for the crypto asset. His strategy targeted more payments and institutional activity across the XRP ecosystem. Ripple CEO Brad Garlinghouse reiterated his longstanding commitment to XRP in an interview published on Nov. 4 . Speaking about the attention surrounding stablecoin Ripple USD (RLUSD), he emphasized: “That wasn’t intended to take away from what we call internally our north star.” The executive described RLUSD’s development as serving that objective, explaining that Ripple wanted more payments flowing through Ripple. The asset used for those transactions would depend on the payment corridor and currency pair, while Ripple aimed to keep customers satisfied with that experience.
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