OpenAI’s ad team has been reorganized seven times and leans heavily on Meta talent

The team now numbers approximately 140 employees, and about 37% of them previously worked at Meta . The most visible hire came in March 2026. OpenAI brought on Dave Dugan as VP of global ad solutions. Dugan spent over 12 years as a VP at Meta before making the move. His mandate centers on building specialized teams organized by industry vertical, plus a group dedicated to working with ad agencies. The numbers show real traction. By late August, OpenAI’s ad business had reached a $1 billion annualized run rate. Advertiser counts climbed too. OpenAI had around 60,000 advertisers by early October, with much of that growth driven by price cuts aimed at small and medium-sized businesses. Still, the growth has not been fast enough to match the company’s original ambitions.

BeCrypto News shows a short excerpt and links to the publisher. The full report belongs to Crypto Briefing.