Elon Musk could launch an Amazon rival in online shopping

Artificial intelligence could soon change online shopping habits. Elon Musk is considering launching a competitor to Amazon after user accusations that the platform blocked purchases made by the Grok bots. This situation raises a central question: who will control purchasing decisions in the era of AI agents? While Amazon dominates online commerce, new players seek to simplify shopping through autonomous assistants. Elon Musk could be looking to compete with Amazon amid tensions around commercial agents. Users claim that the online commerce giant prevented Grok bots from making certain purchases. This situation illustrates the limits AI assistants may face when trying to interact with major platforms. Amazon had already blocked Muse , Meta’s commercial agent, in September. The company then cited concerns related to transparency and security.

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