ChatGPT Ad Results Split as Weight Watchers Beats Benchmark, Barn2 Logs Zero Conversions

ChatGPT ad tests have produced widely different customer-acquisition results: Weight Watchers’ measured cost per acquisition was 15.3% below its established benchmark, while WordPress software maker Barn2 recorded no conversions after spending $477. The contrast comes as advertisers gain new tools to buy and measure campaigns on the chatbot. Barn2 ran ads for four products from June 1 to July 14. Its ad account recorded 19,154 impressions, 370 clicks and $477 in spending, with no conversions. Clicks amounted to about 1.93% of impressions. Founder and CEO Katie Keith cautioned against broad conclusions: “I accept that one advertiser, six weeks, four products and 370 clicks isn't a study.” A July 23 snapshot covered 50,006 U.S. prompts with commercial intent across 20 niches. Ads appeared beside 12,974 prompts, or 25.94% of the sample.

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