ChatGPT advertisers report mixed results as targeting problems persist

OpenAI's ad pilot is generating revenue quickly, but many marketers say their ads are not reaching the right people at the right moment OpenAI wants ChatGPT to be the place where people ask questions and, increasingly, where brands answer them. Early advertisers are finding the second half of that plan harder than it looks. The recurring complaint is targeting. Ads are not consistently reaching the right users at the right point in a conversation, and that gap is showing up in the conversion numbers. As of late 2026, ads appear on approximately 25.94% of commercial prompts. Those are queries with some kind of buying or shopping angle, which is the territory advertisers care about most.

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