Google’s Updated UAE Crypto Advertising Rules Take Effect

TL;DR: Google’s updated rules for UAE-targeted crypto exchange and wallet ads took effect October 21. Advertisers need an accepted local license and Google certification; the policy is not blanket permission for all crypto promotions. Crypto exchanges and software-wallet providers targeting customers in the United Arab Emirates now face the licensing and certification conditions set out in Google’s updated advertising policy. The change took effect on October 21 , according to Google’s official policy notice. This is the implementation date of an earlier announcement, rather than a newly issued rule on Wednesday. For the crypto exchange and software-wallet category, Google lists four accepted authorities: the Capital Market Authority, Dubai Financial Services Authority, Financial Services Regulatory Authority and Virtual Assets Regulatory Authority. Advertisers also need certification from Google.

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