Why Small Crypto Wallets Struggle to Turn Users Into Revenue

A user opens a small crypto wallet, looks for a swap button, and does not find one. They close the app, make the trade somewhere else, and the fee goes with them. Yana Mar, Head of B2B and Partnerships at ChangeNOW , described that moment at TOKEN2049 in Singapore as bad for the user experience and bad for the wallet’s retention. The user is still a customer of the wallet. The fee from that swap is not. “The community itself doesn’t pay,” she said. Where Does the Money Go When a User Leaves to Swap? Mar’s starting point was the difference between a user who stores assets and one who transacts. In her account, storage alone brings a wallet nothing.

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