U.S. Shoppers Buy After AI Recommendations but Distrust AI Purchasing

AI recommendations are influencing U.S. buying decisions, but many shoppers remain reluctant to let software make purchases for them, a divide that distinguishes product research from delegated checkout. Thirty-seven percent of U.S. respondents said they had bought at least one item after an AI recommendation during the prior 12 months. Sixteen percent reported one such purchase and 21% reported more than one. Yet 42% said they would not trust AI to make purchases on their behalf. The responses suggest consumers may accept AI as an adviser while drawing a boundary around control of the transaction. Interest in shopping help was higher when AI’s role stopped short of buying.

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