Meta says its Muse AI app has passed 10 million users

The AI agent app is finding traction in shopping and personal productivity, Meta said on its third-quarter earnings call Meta has a new hit on its hands, and it is not another social feed. The company said during its third-quarter earnings call that Muse, its AI agent app, now has more than 10 million users. Meta added that people are leaning on the app for two things in particular: shopping and personal productivity. Muse launched on September 8, 2026. Within 40 days it had logged 10.9 million total downloads. The vast majority came from home turf. Of that total, 10.2 million downloads were in the US, which makes Muse an overwhelmingly American product for now. The pace puts the app in rare company.

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