J.Crew Launches AI-Powered Style Advisor Using Anthropic's Claude

J.Crew has unveiled Style Advisor, an AI-powered stylist designed to transform online shopping by offering complete outfit recommendations. Launched on November 12, 2026, the tool is available on JCrew.com for women’s and men’s styles in the U.S. and aims to provide a more cohesive and inspiration-led shopping experience. Style Advisor leverages multiple models from Anthropic’s Claude platform, each tailored to specific tasks. J.Crew’s product team used Claude Fable 5.1 to design the system’s reasoning capabilities, while Claude Opus 5.5 was employed to develop a working prototype. In live interactions, Claude Sonnet 5.5 acts as the stylist, crafting responses step by step, and Claude Haiku 5.5 handles quick, focused tasks to ensure fast and accurate recommendations.

BeCrypto News shows a short excerpt and links to the publisher. The full report belongs to Blockchain.News.