Bybit CEO Favors U.S. Retail Partner for Potential Market Entry

Bybit co-founder and CEO Ben Zhou favors entering the U.S. through a local partner with an established retail customer base, as the exchange explores a market where Coinbase and Robinhood hold strong positions. Bybit has not found a suitable U.S. entry opportunity or secured a partner. Zhou said the exchange is talking with potential partners, but no arrangement has been agreed. Under his preferred approach, Bybit would provide trading technology, products and liquidity, while the U.S. firm would contribute customers and local resources. Zhou said obtaining licenses and spending on marketing alone would be a difficult way to compete with Coinbase and Robinhood. Zhou also pointed to uncertainty around the CLARITY Act, which has not passed, and said many traditional financial institutions are waiting for a clearer regulatory framework.

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