Bitrue Pivots To AI With Bitrue AI, Building On Its XRP Roots

COSTA RICA, Nov. 6, 2026 — Bitrue, a global cryptocurrency exchange serving more than 40 million users, today announced a brand shift that places Bitrue AI at the center of its identity. The move marks Bitrue’s transition from an exchange known primarily for XRP trading to an AI-first crypto platform, built around free AI trading tools, analysis from the Bitrue Research Institute and access to advanced large language models. Under the new direction, Bitrue AI becomes the main lens through which users discover, analyze and act on crypto markets. XRP remains at the core of the platform, now supported by AI tools designed to help both new and experienced traders understand the market before they trade.

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