Sam Altman’s World Targets Deepfake Fraud With New Banking Tools

World, the iris-scanning identity project co-founded by OpenAI CEO Sam Altman, announced on Sunday a set of World ID tools that let banks and financial firms confirm a real person is on the other end of a call. The rollout targets deepfake fraud and also covers AI agents acting on behalf of verified users. World ID Brings Human Badges to Zoom and Finance Firms In a post on X, World pointed to a 2024 case in which an employee at engineering firm Arup transferred $25.6 million after joining a video call where every other participant was a deepfake. Impersonation has grown more convincing since, the company noted, while autonomous agents are taking on more financial activity. Zoom participants can confirm they are the same Orb-verified human connected to their account.

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