NVIDIA, EBU expand sovereign AI framework for broadcasters and media

NVIDIA said on Monday that it is widening its work on agentic AI security and media workflows, with the European Broadcasting Union expanding a sovereign framework for broadcasters and Adobe Frame.io using NVIDIA GPUs to speed video search for production teams. The announcements, made at a creative industry event in Berlin hosted with Adobe, Bertelsmann, NVIDIA and UFA, centered on data control, model choice and faster access to archived footage. NVIDIA said the EBU is extending the sovereign standards it introduced last year for European public service media. The expanded effort now includes sovereign cloud providers, open model developers and systems integrators to define how broadcasters can deploy agents while retaining control over data, infrastructure, models and security.

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