Etsy bans AI-generated recipes and patterns from its marketplace

The crafts platform now requires sellers of instructional downloads to show real finished products and disclose any AI use Etsy will no longer let merchants sell recipes, patterns, or instructions created with artificial intelligence. The ban covers a product category the company calls “functional guides,” and it is part of a broader effort to tighten AI rules across the marketplace. Etsy announced the change Thursday in a blog post. The rules apply immediately to both new and existing listings, and they are also laid out in the company’s Seller Handbook. The targets are digital downloads that tell buyers how to make something. That includes knitting, crochet, and sewing patterns, cooking recipes, and assembly instructions. Sellers of these products now face a new burden of proof.

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