Visa study finds AI shopping agents succeed only about 57% of the time

A test of 22 AI agents buying a TV, a laptop and a hair appliance shows autonomous shopping still has a long way to go AI agents are supposed to be the future of shopping. Visa just ran the numbers, and the future is batting a little better than a coin flip. In what it describes as a first-of-its-kind study, the payments giant had 22 different AI agents try to buy three everyday products. The overall success rate came in at around 57% . The setup was simple on purpose. Each agent was told to purchase a TV, a laptop and a hair appliance. Every one of the 22 agents ran 15 separate shopping attempts.

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