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Shopify Is Widening the Catalog Door to Personal Agents. The Sign-Off Stays Human.

Image: Forkast

In our read of the four money models behind the consumer agent race, the open question was what happens when a real transaction meets a real wall. Shopify’s answer is taking shape: rather than walling off its catalog, the company is widening the door to shopper-configured agents and keeping a human sign-off on every purchase. The specifics of the “shopper-configured” framing and the “personal shopper” positioning come from The Verge’s reporting of an official announcement.

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