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Pay-to-Play PR: Who Profits When Crypto Press Releases Run as Ordinary News

Image: Forkast

Legitimacy in digital assets is often a manufactured commodity. It is a product sold by the yard, distributed via wire services, and consumed by trading bots and retail investors alike. To understand the mechanics, look at a recent report titled Manufactured Legitimacy . Chainstory, the firm behind this study, is a crypto PR agency. While they analyze the industry they inhabit, their data provides a rare look under the hood of the crypto news machine. Between June 16 and November 1, 2025, Chainstory tracked 2,893 crypto press releases. The findings are revealing.

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