Old Navy Accounts for 55% of Gap Revenue as Sales Stay Weak

The Gap, Inc. faces uneven trends across its brands, with weak Old Navy sales contrasting with comparable-sales growth at Gap and steady growth at Banana Republic. Old Navy accounts for 55% of Gap’s revenue, making its weak sales central to the company’s overall brand picture. Gap’s namesake brand has benefited from 1990s and Y2K nostalgia alongside comparable-sales growth. Banana Republic has delivered steady growth. Enna Lee reports on investing and digital-asset markets for TokenPost. Send corrections or tips to info@tokenpost.com.

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