Meta Muse hits 10.2M US downloads as privacy concerns grow

Meta’s Muse reached 10.2 million downloads in the US in just 40 days, which makes it among the 12 apps that reached that milestone. However, launching fast does not mean getting sustainable users and revenue, especially because of Meta’s heavy investments in advertisement and new concerns about privacy. A download record bought partly with marketing Since its launch in September, Muse has found its way into the hands of millions of users as it has amassed around 10.9 million downloads amid limited availability in the US and Canada only. Meta is capitalizing on the 3.6 billion daily users across its applications along with aggressive advertising. Sensor Tower says Muse accounted for 39% of Meta’s advertising budget for October compared to only 23% in September.

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