Google Argon Leaves the Fairwind Fence Behind. The Intro Pricing Is the Real Move.

Google’s introductory pricing on Gemini 4 Argon is not a discount. It is a wedge. At $2 per million input tokens and $10 per million output through November 30, Google has broken the $4/$20 per million token floor that Anthropic and Meta established as frontier parity. When the introductory period expires and standard pricing of $4/$20 takes effect on December 1, all three sit at the same rate. The temporary window is the structural signal: Google is buying developer mindshare before the market locks into a pricing equilibrium where no one has an edge on cost alone.

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