External estimates suggest scaling Muse could cost up to $84 billion

Meta is betting it can make its new personal AI agent more than ten times cheaper to run within a year, even as user growth pushes the bill higher Meta has a new AI agent, and it is hungry. CFO Susan Li has flagged that computing costs for Muse, the company’s personal AI agent, are expected to climb as more people use it. The counterweight is a bold efficiency target. Meta expects to improve compute cost efficiency by more than ten times over the next year. Muse went live on September 8, 2026. It is pitched as a personal AI agent that carries out complex, multi-step tasks for users across various apps and websites. That distinction matters for the cost story. A conventional chatbot answers a question and stops.

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