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Digital gold could unlock $700 billion in investor demand: World Gold Council

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Tokenized gold innovation poised to tap untapped retail demand with secure, accessible, and yield-driven solutions. The digital gold market could attract up to $700 billion in latent demand, but the industry must first build investor trust, expand access and address barriers around product utility and pricing, according to a new World Gold Council report . Digital gold, including vaulted and tokenized products, has reached an estimated $45 billion to $55 billion, or less than 1% of the $13 trillion physical gold investment market. The findings are based on a survey of more than 12,000 retail investors globally and interviews with 20 experts. Nearly 90% of respondents said they would be willing to invest in digital gold if the right conditions were met.

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