Cost of Living Tops Midterm Priorities as Financial Security Splits by Age

Half of registered voters named cost of living their top congressional-vote issue, as household financial measures show younger and older adults facing different affordability pressures. In polling conducted Sept. 30-Oct. 5, cost of living ranked first among Republicans (53%), Democrats (49%) and independents and others (54%). Democratic values and norms placed second overall at 25%, followed by immigration at 11%. The poll covered 4,506 U.S. adults; the margin of sampling error for the full sample was 1.5 percentage points at the 95% confidence level. In October 2025, 63% of adults ages 18 to 29 said they were doing okay financially or felt comfortable, compared with 83% of adults 60 and older. The gap had widened over the previous year, mainly as financial well-being declined among adults ages 18 to 24.

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