ChatGPT Ads expands to 26 countries as advertiser count tops 100,000

OpenAI said on 2026-10-21 that ChatGPT Ads is expanding into 26 new countries, extending access to more advertisers after more than 100,000 have used the platform. The company framed the rollout as a way for more local businesses and global brands to reach people “as they explore, compare and decide what to buy in ChatGPT,” according to OpenAI on the same date. OpenAI says ads in ChatGPT are labeled and separate from the assistant’s answers, do not affect those answers and do not give advertisers access to users’ conversations. The company also says Plus, Pro, Business, Enterprise and Edu accounts remain ad-free. The announcement did not provide additional country-level details beyond the 26-country expansion or a timetable for the next rollout phase.

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