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Bybit will look for big broker partnerships to take on Robinhood in the U.S.

Image: CoinDesk

Bybit, the second-largest cryptocurrency exchange by trading volume, plans to buddy up with an established local company when it enters the U.S. to help it challenge the reach of firms like Robinhood Markets HOOD $101.96 , according to CEO Ben Zhou. Zhou said finding a partner is Bybit’s standard approach when entering new territories, suggesting that for the U.S., Bybit will consider working with a company such as Interactive Brokers (IB), for example. “It’s best at this stage to work with a partner who wants to enter the crypto field and who already has a client base in the U.S.,” Zhou said in an interview. “For example, IB or one of those guys who haven't gone into crypto and have a good U.S.

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