Benefits beat buzzwords in crypto adoption, one of Worldcoin’s first orb operators, Alejandra Corbella, says

In July 2023, Alejandra Corbella took on one of the harder jobs in tech marketing. As one of Worldcoin’s first orb operators in California, she spent her days in Bay Area co-working spaces next to a chrome sphere, inviting strangers to let it scan their eyes. Worldcoin, the project co-founded by Sam Altman and now known as World, had launched globally that month with an idea that sounded like science fiction: as AI makes bots harder to spot, people will need a way to prove online that they are human. Her audience was the most privacy-conscious crowd in tech, and the project was already under scrutiny. Within weeks, Kenya suspended its operations over data concerns, and regulators in other countries, including Indonesia, later followed.

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