Andrey Slobodyan: “Artificial Intelligence Must Make Room for Humans”

An Ahrefs survey of 879 content marketing professionals found that 87% of respondents already use AI to create content. Yet online promotion faces a paradox: content has become much easier to produce, but much harder to stand out with. Technology has made it possible to fill platforms with content faster, but it has not solved the central challenge of promotion: how to make it truly personal. Andrey Slobodyan, an expert and developer of innovative online promotion solutions and winner of the 2024 XM Leader Awards in the “Digital Transformation Leader” category, believes it is time to fundamentally rethink the role of artificial intelligence. The goal is no longer to generate another piece of text or an image in seconds, but to scale human capabilities.

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