Adobe and Disney Sign Multi-Year Deal to Build Custom AI Models

Adobe and The Walt Disney Company will build generative AI models tuned to Disney properties under a multi-year alliance announced Nov. 9, extending the work across parks, cruise development, Walt Disney Studios’ StudioLAB and ESPN. The custom systems will use Adobe Firefly Foundry and be tailored around Disney character attributes, settings and visual styles. Adobe describes the planned output as commercially safe and ready for production. Walt Disney Imagineering Research & Development is already applying two tools: one turns sketches into rendered 2D concept art, while another generates images designed to match specific franchises. The alliance covers park and cruise development. StudioLAB will explore internal creative workflows, while ESPN and Adobe will examine AI uses in fan engagement, content delivery and the sports network’s archive.

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