67% of Retailers Say They Plan to Open Catalogs to AI Agents. Fewer Than a Handful Have Actually Done It.

Consultancy research from BCG suggests high retail ambition: 67% of surveyed retailers plan to enrich their product data for AI shopping agents within two years, while 58% intend to provide real-time availability to those same agents. This research, which draws from a sample of 50 of the top 300 global retailers and 100 of the top global brands alongside interviews with industry leaders, indicates a sector preparing for a shift. However, these figures represent stated intent rather than current operational reality. BCG publishes global figures; there is no U.S. breakout. When examining what has shipped, the gap between planning and execution is stark.

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