Ripple Prime CEO Marc Asch to step down, Noel Kimmel takes over after Hidden Road acquisition

Marc Asch, the head of Ripple Prime, will leave the company by the end of 2025, a Ripple spokesperson confirmed. Noel Kimmel, currently serving as Senior Vice President, will assume leadership of Ripple Prime following Asch’s departure. Ripple Prime, a subsidiary of Ripple, experienced rapid transformation after Asch joined following the company’s acquisition of Hidden Road in October 2025 for $1.25 billion. Ripple rebranded Hidden Road, a prime brokerage focused on institutional clients, into Ripple Prime as part of its larger strategy to strengthen institutional service offerings. Institutional investors have long sought prime brokerage solutions to manage risk and access multiple asset classes efficiently.

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