House of Doge Must Drop DOGE Branding by Year-End

House of Doge Inc. and its wholly owned U.S. subsidiary, House of Doge (U.S.) Inc., have agreed to remove the DOGE-related branding from their corporate names before December 31, 2026. The requirement follows the mutual termination of their previous trademark license with the Dogecoin Foundation and MadeUpNumbers Ltd. The companies must also stop describing themselves as the Foundation’s “Official Corporate Arm” or “Official Commercial Partner.” A new non-exclusive trademark agreement still allows the U.S. subsidiary and its affiliates to use the DOGECOIN and DOGE marks for three existing 21Shares products and for future regulated or tokenized investment products specifically approved in writing by the Foundation.

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